Published
September 06, 2025
Category
App Development / Marketing
client
Zimbhjaa (Germany)

01. The Challenge & Solution

R Rubilian Technologies partnered with Zimbhjaa, a German company, to design and develop a custom mobile app tailored to their business model. After the successful launch, our team also managed the marketing strategy to increase downloads, engagement, and visibility across digital platforms.

The goal was to build a user-friendly app that delivered seamless functionality, while also ensuring it reached the right audience through data-driven marketing campaigns.

Key Features of the Mobile App:

  • Custom UI/UX Design: Intuitive interface designed for German users with focus on ease of use.

  • Cross-Platform Development: Optimized for both iOS and Android devices.

  • Core Functionalities: Integrated features specific to Zimbhjaa’s business requirements.

  • Secure Authentication: Safe login and user management system.

  • Push Notifications: Real-time updates to keep users engaged.

  • Analytics Tracking: Built-in tracking to measure user behavior and app performance.

  • Scalable Architecture: Future-ready structure for easy feature expansion.

Marketing Strategy – Post App Launch

  • App Store Optimization (ASO): Optimized app titles, descriptions, and visuals for higher visibility.

  • Social Media Marketing: Launched targeted campaigns to create awareness and drive downloads.

  • Paid Ads: Ran campaigns on Google Ads, Facebook, and Instagram to reach relevant users.

  • Content Strategy: Designed creatives, posts, and video snippets to highlight app features.

  • Influencer Outreach: Collaborated with German-based influencers to boost app credibility.

  • Performance Tracking: Measured installs, user activity, and retention rate through analytics.

02. Working Process

  • Discovery & Planning: Defined app objectives and marketing goals with the client.
  • App Development: Designed and built the app using modern frameworks, ensuring smooth functionality.

  • Testing & QA: Conducted rigorous testing for speed, responsiveness, and security.

  • App Launch: Deployed the app on Google Play and Apple App Store.

  • Marketing Execution: Rolled out a complete SEO, ASO, and paid marketing plan.

  • Ongoing Support: Provided continuous updates for the app and optimized marketing campaigns.

Impact
The Zimbhjaa project delivered strong results:

  • Successful launch of the mobile app across iOS and Android

  • Increased brand visibility in Germany through digital marketing

  • Growth in app downloads within the first few months

  • Higher user engagement and retention from targeted campaigns

This project highlighted Rubilian Technologies’ ability to provide end-to-end solutions, from mobile app development to strategic marketing, ensuring clients achieve both technical excellence and business growth.