Published
September 30, 2023
Category
SEO Optimization / Marketing
client
Fatima / United States
01. The Challenge & Solution
R Rubilian Technologies partnered with Merto Company, managed by Miss Fatima, to strengthen their SEO and digital marketing strategy. The company wanted to expand its online visibility, attract more qualified traffic, and generate consistent leads. Instead of depending on short-term campaigns, we built a sustainable SEO and marketing plan that delivered measurable growth.
Our approach combined on-page SEO, technical optimization, content strategy, and digital marketing campaigns, giving the company a strong online presence in a competitive market.
Key SEO & Marketing Deliverables:
SEO Audit & Strategy: Comprehensive analysis of website structure, keyword opportunities, and competitors.
On-Page Optimization: Optimized meta tags, headings, content, and internal linking for targeted keywords.
Technical SEO: Improved website speed, mobile responsiveness, and indexing issues.
Content Marketing: Created keyword-rich content to improve rankings and engage visitors.
Link Building: Secured high-quality backlinks to increase domain authority.
Local SEO: Optimized business listings and Google Business Profile for better visibility in Dubai searches.
Performance Tracking: Set up analytics dashboards to monitor traffic, rankings, and conversions.
Marketing Campaigns: Managed social media campaigns and targeted ads to increase brand awareness.
02. Working Process – SEO & Marketing for Merto Company
Research & Analysis: Identified high-value keywords and studied market trends.
Optimization: Applied SEO best practices across website content and structure.
Content Strategy: Published optimized blogs, landing pages, and marketing content aligned with user intent.
Campaign Execution: Launched and monitored paid campaigns on Google and social platforms.
Tracking & Reporting: Used tools like Google Analytics and Search Console to measure progress.
Continuous Improvement: Refined strategies based on performance reports and client goals.
Impact
Through our SEO and marketing efforts, Merto Company achieved:
Significant increase in organic traffic
Improved keyword rankings on Google
Growth in qualified leads and customer inquiries
Stronger online presence in Dubai’s competitive market
This project helped Merto Company establish a sustainable digital footprint and positioned them for long-term online growth.