WordPress Website Design & Custom Web Applications UK & USA — Rubilian Technologies
Website Design & Custom Development — UK & USA

WordPress Websites
& Custom Systems
Built to Perform.

We build SEO-friendly WordPress websites, custom web applications and bespoke business systems — fast, mobile-first and built to convert from day one. No templates. No shortcuts.

rubilian-client.com
PageSpeed Insights — After Rubilian Build
98
Performance
100
SEO Score
100
Best Practices
First Contentful Paint
0.8s
Largest Contentful Paint
1.4s
Total Blocking Time
0ms
Cumulative Layout Shift
0.001
0
Average PageSpeed
score on our builds
<2s
Average page load
time on delivery
0%
Websites built
mobile-first
0%
Average conversion
rate improvement
Our Services

WordPress Websites,
Custom Apps & More.

Whether you need a clean WordPress site or a fully bespoke custom application — we build it properly, with SEO baked in from day one.

WordPress Development

The World's #1 CMS.
Built the Right Way.

WordPress powers 43% of all websites on the internet. We build WordPress sites that are fast, SEO-optimised, secure and easy for you to manage — without needing a developer every time you want to change a word.

🎯

SEO-First Build

Every WordPress site we build has SEO baked in — clean URL structure, schema markup, meta tags, sitemap, GA4 and Google Search Console setup included from day one.

Speed Optimised to 98+

Lightweight theme, image compression, lazy loading, CDN setup and caching — we deliver PageSpeed scores of 95+ on every build, because slow sites don't rank.

📱

Mobile-First Design

Designed for mobile first, then desktop. Every element tested across iPhone, Android and tablet — because 70%+ of your visitors are on mobile.

✏️

Elementor — Easy to Edit Yourself

We build with Elementor so you can update your own content — text, images, pages — without any technical knowledge or calling a developer.

🔒

Security & Maintenance

SSL, plugin security, uptime monitoring, backups and ongoing maintenance — your site stays safe, updated and running 24/7.

Discuss Your WordPress Project →
WordPress — Client Results
1,500+
Conversions in 8 months
42.86%
Approval rate from SEO
Page 1
Google from day of launch
98
PageSpeed score

"Rubilian's SEO-optimised WordPress build helped our growth strategy massively — 1,500+ converted sales in 8 months with a 42% approval rate directly from organic SEO." — Mitesh Gohil, AlternativeSoft

WordPress Stack We Build With
🔵WordPress CMS
Elementor Pro
🔍Yoast SEO / RankMath
🛒WooCommerce
🛡️Wordfence Security
💾UpdraftPlus Backup
🚀WP Rocket Cache
📊GA4 + GSC Setup
✉️WPForms / CF7
🖼️Smush Image Optimiser
Custom Web Applications

When Off-the-Shelf
Doesn't Cut It.

Sometimes a WordPress site isn't enough. We build fully custom web applications — tailored exactly to your business logic, workflow and requirements. From booking platforms to client portals to complex data systems.

🎨

Fully Bespoke Frontend

Custom UI/UX designed from scratch — no pre-built templates. Every interaction, every screen designed to match your brand and optimised for your users.

⚙️

Custom Backend & API Development

Bespoke server-side logic, database architecture and REST APIs — built to handle your exact business rules, data structures and third-party integrations.

🔗

Third-Party Integrations

CRM, payment gateways, email marketing, accounting software, ERP systems — we integrate your application with every tool your business already uses.

📱

Progressive Web Apps (PWA)

Web applications that work like native mobile apps — offline capability, push notifications, installable on home screen — without the cost of native app development.

☁️

Cloud Hosting & Scalability

Deployed on scalable cloud infrastructure (AWS, DigitalOcean, Vercel) — your application grows with your business, handles traffic spikes and stays fast under load.

Discuss Your Custom App →
Custom Application Examples
Booking & Appointment Systems
Real-time availability, automated confirmations, calendar sync, payment collection
Client & Customer Portals
Secure login, document management, project tracking, invoicing and communication
E-Commerce & Marketplace Platforms
Custom checkout flows, multi-vendor, subscriptions, inventory management
SaaS & Dashboard Applications
Multi-user platforms, analytics dashboards, subscription billing, role-based access
Directory & Listing Platforms
User-submitted listings, search & filter, reviews, map integration, paid plans
Custom Business Systems

Automate Your Business.
Build Systems That Scale.

We build bespoke internal business systems — CRM tools, inventory management, HR systems, reporting dashboards and workflow automation — replacing spreadsheets and generic software with tools built exactly for how your business operates.

📋

Custom CRM Systems

A CRM built around your sales process — not the other way around. Lead tracking, pipeline management, automated follow-ups and reporting tailored to your workflow.

📦

Inventory & Stock Management

Real-time stock tracking, automated reorder alerts, supplier management and reporting — integrated with your existing ecommerce platform or order system.

📊

Business Intelligence Dashboards

Real-time dashboards pulling data from your existing tools — sales, operations, marketing and finance — into one clear view for faster business decisions.

🤖

Workflow Automation

Automate repetitive tasks — data entry, email triggers, report generation, approvals and notifications — saving your team hours every week.

🏢

HR & Staff Management Systems

Leave management, timesheet tracking, onboarding workflows, document storage and performance reviews — built for your specific HR processes.

Discuss Your Business System →
Why Custom Systems Over Off-the-Shelf?
Built around your exact workflow
No compromising your process to fit generic software
No recurring SaaS licensing costs
Own your system outright — no per-seat fees that scale against you
Integrates with your existing tools
Connects to your CRM, accounting, ecommerce and marketing stack
Scales as your business grows
Add features, users and modules when you need them
Full data ownership & security
Your data stays yours — on your servers, under your control
Website Redesign & Migration

Redesign Without
Losing Your Rankings.

Website redesigns done incorrectly can destroy years of SEO work. We handle redesigns as specialist SEO-safe migrations — preserving your rankings while transforming your site's performance and design.

📋

Pre-Migration SEO Audit

Full crawl and export of all current rankings, URLs, meta data and backlinks before we change a single thing — establishing the baseline we need to protect.

🗺️

301 Redirect Mapping

Every old URL mapped to its new destination with permanent 301 redirects — ensuring Google transfers all ranking authority and users never hit a broken page.

🧪

Staging & QA Testing

Full build on a staging environment with thorough QA across devices and browsers — nothing goes live until every page, form and function works perfectly.

🚀

Monitored Launch

We monitor your rankings, traffic and crawl data in real time during and after launch — ready to fix any issues the moment they appear.

📈

Post-Launch SEO Audit

30-day post-launch audit to verify rankings are maintained, redirects are working, new pages are indexed and performance benchmarks are met.

Discuss Your Redesign →
Redesign Case Study
+12%
Rankings improved post-migration
0
Rankings lost on migration
98
PageSpeed (was 42)
2.4×
Conversion rate increase

"Rubilian handled our full website migration and our rankings actually improved after — something I genuinely didn't think was possible." — Ruth Phypers, Laser Medicine

Performance

We Build Fast Sites.
Here's What Fast Means.

A 1-second delay in load time causes a 7% drop in conversions. Every site we build is tested against Google's Core Web Vitals before launch.

Rubilian WordPress Build98 / 100
PageSpeed Insights — Mobile
Average WordPress site (unoptimised)42 / 100
Typical result without performance optimisation
Average Wix / Squarespace site64 / 100
Template-based builders — limited speed control
Our custom application builds99 / 100
React / Next.js — maximum performance
Core Web Vitals — Every Build
LCP
Largest CP
<2.5s ✓
INP
Interaction
<200ms ✓
CLS
Layout Shift
<0.1 ✓
What We Do to Achieve 98+ PageSpeed
Lightweight theme — under 300KB
Next-gen image formats (WebP/AVIF)
Lazy loading on all images/videos
CSS/JS minification & deferring
Cloudflare CDN + page caching
Database optimisation
Hosting on SSD cloud servers
Eliminate render-blocking resources
Custom Development

What We Build
When WordPress Isn't Enough.

For businesses that need more than a website — we build fully custom applications, portals, platforms and internal business systems from the ground up.

01 — Most Requested
📅
Booking & Scheduling Systems
Real-time availability, online payment, automated confirmations and calendar sync — built for service businesses, clinics, venues and professionals.
Healthcare & clinic appointment booking
Event & venue reservation systems
Service business scheduling + payments
ReactNode.jsStripeCalendar API
02
🏢
Client & Customer Portals
Secure login areas where your clients can view projects, documents, invoices and messages — replacing endless email chains with a professional client experience.
Project management portals
Document sharing & e-signature
Invoice & payment portals
Auth0AWS S3REST API
03
🛒
Custom E-Commerce Platforms
When WooCommerce or Shopify can't handle your requirements — multi-vendor marketplaces, subscription platforms, custom checkout flows and complex product configurators.
Multi-vendor marketplace
Subscription & membership platforms
Complex product configurators
Next.jsStripePostgreSQL
04
📊
SaaS & Dashboard Applications
Multi-user SaaS platforms with subscription billing, role-based access control, analytics dashboards and API integrations — built to launch and scale.
Analytics & reporting dashboards
Multi-tenant SaaS platforms
Internal operations dashboards
ReactPythonAWS
05
📋
Custom CRM & Business Systems
Bespoke CRM, inventory management, HR systems and workflow automation — built around how your business actually works, not how a generic tool thinks it should work.
Lead & pipeline management CRM
Inventory & stock management
HR & staff management systems
.NETPHPMySQL
06
🔌
API Development & Integrations
Custom REST APIs, third-party integrations (CRM, payments, logistics, marketing) and middleware systems that connect your tech stack and eliminate manual data work.
Payment gateway integrations
ERP & accounting system APIs
Marketing automation connections
REST APIGraphQLWebhooks
Technology Stack

The Technologies
We Build With.

WordPress — Core Platform
🔵WordPress
Elementor Pro
🛒WooCommerce
🔍Yoast / RankMath
🚀WP Rocket
🔒Wordfence
Frontend Development
⚛️React
Next.js
🌊Tailwind CSS
🟨JavaScript / TypeScript
📱PWA
Backend & APIs
🐍Python
🟩Node.js
🔵.NET / C#
🐘PHP
🔗REST API
GraphQL
Databases & Cloud
🐬MySQL
🐘PostgreSQL
🍃MongoDB
☁️AWS
🌊DigitalOcean
Vercel
Why We Build on WordPress First
Feature ✦ Our WordPress Wix / Squarespace
SEO control✓ Full control~ Limited
PageSpeed possible✓ 98+~ 60–75
Schema markup✓ Full support✗ Limited
Custom functionality✓ Unlimited✗ Restricted
You own your site✓ Always✗ Platform dependent
Monthly fees✓ Hosting only✗ Ongoing SaaS fee
Can self-edit content✓ With Elementor✓ Yes
Migrate elsewhere easily✓ Yes✗ Locked in
Our Build Process

From Brief to Live
in Clear Steps.

01
Discovery & Scoping
We learn about your business, goals, users and requirements before writing a single line of code. For custom projects, we produce a full technical specification.
Requirements gathering session
Sitemap & user journey mapping
Technical specification (custom projects)
Timeline & cost confirmation
02
Design & Approval
Full wireframes and design mockups for all key pages — you review and approve before we build. Changes are much cheaper at this stage than after development.
Wireframes for all key pages
High-fidelity design mockups
Mobile & desktop versions
2 rounds of design revisions
03
Build on Staging
Full development on a private staging environment — you can review in real-time as we build, catching issues before they ever go live.
Development on staging URL
SEO setup & schema implementation
Speed optimisation throughout
GA4 & GSC integration
04
QA, Launch & Training
Thorough testing across every browser and device, then a supported launch — followed by a training walkthrough so your team can manage the site with confidence.
Cross-browser & device testing
Performance & security checks
Monitored go-live
Team training & documentation
Project Results

Sites & Systems
We've Built.

WordPress — SEO Build
AlternativeSoft
Financial Analytics SaaS — UK
1,500+
Conversions in 8 months
42.86%
Approval rate
98
PageSpeed score
Page 1
Google from launch

A complete WordPress build with SEO architecture baked in — generating 1,500+ converted sales in 8 months from organic traffic alone.

WordPress — Migration & Redesign
Laser Medicine
Medical Aesthetics Clinic — London
80.6%
Organic traffic share
Page 1
for key treatments
0
Rankings lost on migration
+12%
Rankings improved

Full WordPress redesign and migration — site completely transformed in design and speed while maintaining and improving all SEO rankings.

WordPress — Full Brand Build
Joe's Blooms
Floristry & Events — London
Page 1
Google from day 1
+40%
Average order value
100%
Mobile optimised
<1.5s
Load time

A full brand build — from zero to a premium WordPress website with SEO, e-commerce and social integration, launched to immediate Page 1 results.

FAQ

Website Project
Questions, Answered.

WordPress gives you full control over SEO, speed and functionality — things Wix and Squarespace restrict. You own your website (not renting a platform), you can achieve 98+ PageSpeed scores, you can implement full schema markup and you're never locked into a monthly SaaS fee. For serious businesses, WordPress wins every time.
Yes — we build with Elementor, which has a drag-and-drop visual editor. You can update text, images, add pages and change content without any coding knowledge. We also include a training session on handover so your team can manage the site confidently from day one.
A typical WordPress website takes 3–6 weeks depending on size and complexity. A brochure site (5–10 pages) typically takes 3–4 weeks. An e-commerce or multi-page site typically takes 4–8 weeks. Custom applications take longer — we'll give a firm timeline after the discovery phase.
A WordPress site is best for content-driven websites — company sites, blogs, e-commerce, portfolios. A custom application is for complex functionality that WordPress can't handle — booking systems, multi-user portals, SaaS platforms, custom CRM tools. We'll recommend the right approach after understanding your requirements.
Every site we build includes on-page SEO as standard — clean URL structure, meta tags, schema markup, sitemap, GA4 and GSC setup. We also include a technical SEO audit after launch. Ongoing SEO (content, link building) is a separate service, but the technical foundation is always solid from day one.
Yes — we offer monthly maintenance packages covering plugin updates, security monitoring, performance checks and uptime monitoring. We also offer a hosting service on managed cloud servers. Most clients take at least a basic maintenance plan to keep their site secure and updated.
Free — No obligation
Free Website Consultation
Tell us about your project. We'll review your requirements and recommend the right approach — WordPress, custom application or something in between — with a rough scope and timeline.
Book Free Consultation →
Every project includes:
SEO setup from day one
Mobile-first responsive design
95+ PageSpeed target
GA4 & GSC setup
SSL certificate & security
Training & handover session

Ready to Build a Website
That Actually Works?

From a simple WordPress site to a complex custom application — we build it properly, with SEO and performance built in from the start.

No commitment · UK & USA · Full code & IP ownership