WordPress Website Design & Custom Web Applications UK & USA — Rubilian Technologies
Website Design & Custom Development — UK & USA

WordPress Websites
& Custom Systems
Built to Perform.

We build SEO-friendly WordPress websites, custom web applications and bespoke business systems — fast, mobile-first and built to convert from day one. No templates. No shortcuts.

rubilian-client.com
PageSpeed Insights — After Rubilian Build
98
Performance
100
SEO Score
100
Best Practices
First Contentful Paint
0.8s
Largest Contentful Paint
1.4s
Total Blocking Time
0ms
Cumulative Layout Shift
0.001
0
Average PageSpeed
score on our builds
<2s
Average page load
time on delivery
0%
Websites built
mobile-first
0%
Average conversion
rate improvement
Our Services

WordPress Websites,
Custom Apps & More.

Whether you need a clean WordPress site or a fully bespoke custom application — we build it properly, with SEO baked in from day one.

WordPress Development

The World's #1 CMS.
Built the Right Way.

WordPress powers 43% of all websites on the internet. We build WordPress sites that are fast, SEO-optimised, secure and easy for you to manage — without needing a developer every time you want to change a word.

🎯

SEO-First Build

Every WordPress site we build has SEO baked in — clean URL structure, schema markup, meta tags, sitemap, GA4 and Google Search Console setup included from day one.

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⚡

Speed Optimised to 98+

Lightweight theme, image compression, lazy loading, CDN setup and caching — we deliver PageSpeed scores of 95+ on every build, because slow sites don't rank.

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📱

Mobile-First Design

Designed for mobile first, then desktop. Every element tested across iPhone, Android and tablet — because 70%+ of your visitors are on mobile.

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✏️

Elementor — Easy to Edit Yourself

We build with Elementor so you can update your own content — text, images, pages — without any technical knowledge or calling a developer.

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🔒

Security & Maintenance

SSL, plugin security, uptime monitoring, backups and ongoing maintenance — your site stays safe, updated and running 24/7.

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Discuss Your WordPress Project →
WordPress — Client Results
1,500+
Conversions in 8 months
42.86%
Approval rate from SEO
Page 1
Google from day of launch
98
PageSpeed score

"Rubilian's SEO-optimised WordPress build helped our growth strategy massively — 1,500+ converted sales in 8 months with a 42% approval rate directly from organic SEO." — Mitesh Gohil, AlternativeSoft

WordPress Stack We Build With
🔵WordPress CMS
⚡Elementor Pro
🔍Yoast SEO / RankMath
🛒WooCommerce
🛡️Wordfence Security
💾UpdraftPlus Backup
🚀WP Rocket Cache
📊GA4 + GSC Setup
✉️WPForms / CF7
🖼️Smush Image Optimiser
Custom Web Applications

When Off-the-Shelf
Doesn't Cut It.

Sometimes a WordPress site isn't enough. We build fully custom web applications — tailored exactly to your business logic, workflow and requirements. From booking platforms to client portals to complex data systems.

🎨

Fully Bespoke Frontend

Custom UI/UX designed from scratch — no pre-built templates. Every interaction, every screen designed to match your brand and optimised for your users.

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⚙️

Custom Backend & API Development

Bespoke server-side logic, database architecture and REST APIs — built to handle your exact business rules, data structures and third-party integrations.

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🔗

Third-Party Integrations

CRM, payment gateways, email marketing, accounting software, ERP systems — we integrate your application with every tool your business already uses.

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📱

Progressive Web Apps (PWA)

Web applications that work like native mobile apps — offline capability, push notifications, installable on home screen — without the cost of native app development.

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☁️

Cloud Hosting & Scalability

Deployed on scalable cloud infrastructure (AWS, DigitalOcean, Vercel) — your application grows with your business, handles traffic spikes and stays fast under load.

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Discuss Your Custom App →
Custom Application Examples
Booking & Appointment Systems
Real-time availability, automated confirmations, calendar sync, payment collection
Client & Customer Portals
Secure login, document management, project tracking, invoicing and communication
E-Commerce & Marketplace Platforms
Custom checkout flows, multi-vendor, subscriptions, inventory management
SaaS & Dashboard Applications
Multi-user platforms, analytics dashboards, subscription billing, role-based access
Directory & Listing Platforms
User-submitted listings, search & filter, reviews, map integration, paid plans
Custom Business Systems

Automate Your Business.
Build Systems That Scale.

We build bespoke internal business systems — CRM tools, inventory management, HR systems, reporting dashboards and workflow automation — replacing spreadsheets and generic software with tools built exactly for how your business operates.

📋

Custom CRM Systems

A CRM built around your sales process — not the other way around. Lead tracking, pipeline management, automated follow-ups and reporting tailored to your workflow.

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📦

Inventory & Stock Management

Real-time stock tracking, automated reorder alerts, supplier management and reporting — integrated with your existing ecommerce platform or order system.

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📊

Business Intelligence Dashboards

Real-time dashboards pulling data from your existing tools — sales, operations, marketing and finance — into one clear view for faster business decisions.

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🤖

Workflow Automation

Automate repetitive tasks — data entry, email triggers, report generation, approvals and notifications — saving your team hours every week.

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🏢

HR & Staff Management Systems

Leave management, timesheet tracking, onboarding workflows, document storage and performance reviews — built for your specific HR processes.

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Discuss Your Business System →
Why Custom Systems Over Off-the-Shelf?
✓
Built around your exact workflow
No compromising your process to fit generic software
✓
No recurring SaaS licensing costs
Own your system outright — no per-seat fees that scale against you
✓
Integrates with your existing tools
Connects to your CRM, accounting, ecommerce and marketing stack
✓
Scales as your business grows
Add features, users and modules when you need them
✓
Full data ownership & security
Your data stays yours — on your servers, under your control
Website Redesign & Migration

Redesign Without
Losing Your Rankings.

Website redesigns done incorrectly can destroy years of SEO work. We handle redesigns as specialist SEO-safe migrations — preserving your rankings while transforming your site's performance and design.

📋

Pre-Migration SEO Audit

Full crawl and export of all current rankings, URLs, meta data and backlinks before we change a single thing — establishing the baseline we need to protect.

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🗺️

301 Redirect Mapping

Every old URL mapped to its new destination with permanent 301 redirects — ensuring Google transfers all ranking authority and users never hit a broken page.

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🧪

Staging & QA Testing

Full build on a staging environment with thorough QA across devices and browsers — nothing goes live until every page, form and function works perfectly.

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🚀

Monitored Launch

We monitor your rankings, traffic and crawl data in real time during and after launch — ready to fix any issues the moment they appear.

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📈

Post-Launch SEO Audit

30-day post-launch audit to verify rankings are maintained, redirects are working, new pages are indexed and performance benchmarks are met.

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Discuss Your Redesign →
Redesign Case Study
+12%
Rankings improved post-migration
0
Rankings lost on migration
98
PageSpeed (was 42)
2.4×
Conversion rate increase

"Rubilian handled our full website migration and our rankings actually improved after — something I genuinely didn't think was possible." — Ruth Phypers, Laser Medicine

Performance

We Build Fast Sites.
Here's What Fast Means.

A 1-second delay in load time causes a 7% drop in conversions. Every site we build is tested against Google's Core Web Vitals before launch.

Rubilian WordPress Build98 / 100
PageSpeed Insights — Mobile
Average WordPress site (unoptimised)42 / 100
Typical result without performance optimisation
Average Wix / Squarespace site64 / 100
Template-based builders — limited speed control
Our custom application builds99 / 100
React / Next.js — maximum performance
Core Web Vitals — Every Build
LCP
Largest CP
<2.5s ✓
INP
Interaction
<200ms ✓
CLS
Layout Shift
<0.1 ✓
What We Do to Achieve 98+ PageSpeed
›Lightweight theme — under 300KB
›Next-gen image formats (WebP/AVIF)
›Lazy loading on all images/videos
›CSS/JS minification & deferring
›Cloudflare CDN + page caching
›Database optimisation
›Hosting on SSD cloud servers
›Eliminate render-blocking resources
Custom Development

What We Build
When WordPress Isn't Enough.

For businesses that need more than a website — we build fully custom applications, portals, platforms and internal business systems from the ground up.

01 — Most Requested
📅
Booking & Scheduling Systems
Real-time availability, online payment, automated confirmations and calendar sync — built for service businesses, clinics, venues and professionals.
Healthcare & clinic appointment booking
Event & venue reservation systems
Service business scheduling + payments
ReactNode.jsStripeCalendar API
02
🏢
Client & Customer Portals
Secure login areas where your clients can view projects, documents, invoices and messages — replacing endless email chains with a professional client experience.
Project management portals
Document sharing & e-signature
Invoice & payment portals
Auth0AWS S3REST API
03
🛒
Custom E-Commerce Platforms
When WooCommerce or Shopify can't handle your requirements — multi-vendor marketplaces, subscription platforms, custom checkout flows and complex product configurators.
Multi-vendor marketplace
Subscription & membership platforms
Complex product configurators
Next.jsStripePostgreSQL
04
📊
SaaS & Dashboard Applications
Multi-user SaaS platforms with subscription billing, role-based access control, analytics dashboards and API integrations — built to launch and scale.
Analytics & reporting dashboards
Multi-tenant SaaS platforms
Internal operations dashboards
ReactPythonAWS
05
📋
Custom CRM & Business Systems
Bespoke CRM, inventory management, HR systems and workflow automation — built around how your business actually works, not how a generic tool thinks it should work.
Lead & pipeline management CRM
Inventory & stock management
HR & staff management systems
.NETPHPMySQL
06
🔌
API Development & Integrations
Custom REST APIs, third-party integrations (CRM, payments, logistics, marketing) and middleware systems that connect your tech stack and eliminate manual data work.
Payment gateway integrations
ERP & accounting system APIs
Marketing automation connections
REST APIGraphQLWebhooks
Technology Stack

The Technologies
We Build With.

WordPress — Core Platform
🔵WordPress
⚡Elementor Pro
🛒WooCommerce
🔍Yoast / RankMath
🚀WP Rocket
🔒Wordfence
Frontend Development
⚛️React
▲Next.js
🌊Tailwind CSS
🟨JavaScript / TypeScript
📱PWA
Backend & APIs
🐍Python
🟩Node.js
🔵.NET / C#
🐘PHP
🔗REST API
◈GraphQL
Databases & Cloud
🐬MySQL
🐘PostgreSQL
🍃MongoDB
☁️AWS
🌊DigitalOcean
▲Vercel
Why We Build on WordPress First
Feature ✦ Our WordPress Wix / Squarespace
SEO control✓ Full control~ Limited
PageSpeed possible✓ 98+~ 60–75
Schema markup✓ Full support✗ Limited
Custom functionality✓ Unlimited✗ Restricted
You own your site✓ Always✗ Platform dependent
Monthly fees✓ Hosting only✗ Ongoing SaaS fee
Can self-edit content✓ With Elementor✓ Yes
Migrate elsewhere easily✓ Yes✗ Locked in
Our Build Process

From Brief to Live
in Clear Steps.

01
Discovery & Scoping
We learn about your business, goals, users and requirements before writing a single line of code. For custom projects, we produce a full technical specification.
Requirements gathering session
Sitemap & user journey mapping
Technical specification (custom projects)
Timeline & cost confirmation
02
Design & Approval
Full wireframes and design mockups for all key pages — you review and approve before we build. Changes are much cheaper at this stage than after development.
Wireframes for all key pages
High-fidelity design mockups
Mobile & desktop versions
2 rounds of design revisions
03
Build on Staging
Full development on a private staging environment — you can review in real-time as we build, catching issues before they ever go live.
Development on staging URL
SEO setup & schema implementation
Speed optimisation throughout
GA4 & GSC integration
04
QA, Launch & Training
Thorough testing across every browser and device, then a supported launch — followed by a training walkthrough so your team can manage the site with confidence.
Cross-browser & device testing
Performance & security checks
Monitored go-live
Team training & documentation
Project Results

Sites & Systems
We've Built.

WordPress — SEO Build
AlternativeSoft
Financial Analytics SaaS — UK
1,500+
Conversions in 8 months
42.86%
Approval rate
98
PageSpeed score
Page 1
Google from launch

A complete WordPress build with SEO architecture baked in — generating 1,500+ converted sales in 8 months from organic traffic alone.

WordPress — Migration & Redesign
Laser Medicine
Medical Aesthetics Clinic — London
80.6%
Organic traffic share
Page 1
for key treatments
0
Rankings lost on migration
+12%
Rankings improved

Full WordPress redesign and migration — site completely transformed in design and speed while maintaining and improving all SEO rankings.

WordPress — Full Brand Build
Joe's Blooms
Floristry & Events — London
Page 1
Google from day 1
+40%
Average order value
100%
Mobile optimised
<1.5s
Load time

A full brand build — from zero to a premium WordPress website with SEO, e-commerce and social integration, launched to immediate Page 1 results.

FAQ

Website Project
Questions, Answered.

WordPress gives you full control over SEO, speed and functionality — things Wix and Squarespace restrict. You own your website (not renting a platform), you can achieve 98+ PageSpeed scores, you can implement full schema markup and you're never locked into a monthly SaaS fee. For serious businesses, WordPress wins every time.
Yes — we build with Elementor, which has a drag-and-drop visual editor. You can update text, images, add pages and change content without any coding knowledge. We also include a training session on handover so your team can manage the site confidently from day one.
A typical WordPress website takes 3–6 weeks depending on size and complexity. A brochure site (5–10 pages) typically takes 3–4 weeks. An e-commerce or multi-page site typically takes 4–8 weeks. Custom applications take longer — we'll give a firm timeline after the discovery phase.
A WordPress site is best for content-driven websites — company sites, blogs, e-commerce, portfolios. A custom application is for complex functionality that WordPress can't handle — booking systems, multi-user portals, SaaS platforms, custom CRM tools. We'll recommend the right approach after understanding your requirements.
Every site we build includes on-page SEO as standard — clean URL structure, meta tags, schema markup, sitemap, GA4 and GSC setup. We also include a technical SEO audit after launch. Ongoing SEO (content, link building) is a separate service, but the technical foundation is always solid from day one.
Yes — we offer monthly maintenance packages covering plugin updates, security monitoring, performance checks and uptime monitoring. We also offer a hosting service on managed cloud servers. Most clients take at least a basic maintenance plan to keep their site secure and updated.
Free — No obligation
Free Website Consultation
Tell us about your project. We'll review your requirements and recommend the right approach — WordPress, custom application or something in between — with a rough scope and timeline.
Book Free Consultation →
Every project includes:
SEO setup from day one
Mobile-first responsive design
95+ PageSpeed target
GA4 & GSC setup
SSL certificate & security
Training & handover session

Ready to Build a Website
That Actually Works?

From a simple WordPress site to a complex custom application — we build it properly, with SEO and performance built in from the start.

No commitment · UK & USA · Full code & IP ownership