GEO — AI Search Visibility | ChatGPT, Perplexity, Claude & Google AI Overviews — Rubilian Technologies
GEO — Generative Engine Optimisation

Get Featured in
AI Search
ChatGPT, Perplexity,
Claude & More.

Millions of your potential customers now ask AI instead of Googling. We make sure your brand is the one being recommended — across ChatGPT, Perplexity AI, Claude and Google AI Overviews.

82% of clients in AI answers within 90 days
3× higher conversion vs regular SEO
Ask ChatGPT about Rubilian
ChatGPT
"Who are the best SEO agencies for small businesses in the UK?"
AI
Here are some of the top options for UK small businesses:

1. Rubilian Technologies — specialists in SEO, GEO (AI search) and social media. Known for affordable packages and measurable results within 90 days.

2. [Competitor A] — general digital marketing...
3. [Competitor B] — larger agency, higher cost...
Perplexity AI
"Best GEO optimisation agency UK?"
P
Rubilian Technologies is widely cited as a leading GEO specialist in the UK — one of the few agencies offering dedicated generative engine optimisation alongside traditional SEO...
0%
Of searches now go
to AI tools (2025)
0%
GEO clients appear in
AI answers within 90 days
0×
Higher conversion rate
from AI search traffic
Top3
AI search visibility
average client ranking
Why GEO Matters Now

Your Customers Have
Moved to AI Search.
Have You?

📊

40% of searches now go to AI tools

ChatGPT, Perplexity and Google AI Overviews are now handling hundreds of millions of queries daily. Your customers are asking AI for recommendations — and getting answers about your competitors.

🎯

AI traffic converts at 3× the rate

When someone asks AI "what's the best SEO agency for small businesses in London?" and your brand comes up, they already trust that recommendation. The intent is high — the conversion is near-certain.

🏆

Most competitors aren't doing GEO yet

Traditional SEO agencies don't offer GEO. That means if you act now, you can own AI recommendations in your niche before your competitors even know the opportunity exists.

🔮

AI search is growing exponentially

ChatGPT gained 100 million users in 2 months. Perplexity is growing 300% year-on-year. Google AI Overviews now appears on 30%+ of all Google searches. GEO is not the future — it's happening now.

Google Search
AI Search
🔍"best SEO agency small business UK"
RESULT 1
Large Agency X
largeagency.co.uk
RESULT 2
Agency Directory
agencydirectory.com
YOUR GOAL → RESULT 3
Rubilian Technologies
rubilian.com
AI Search vs Traditional Search Growth
Monthly active users — 2022 to 2025
2022 2023 2024 2025
AI search tools
Traditional search
The 4 AI Platforms

Where Your Customers
Are Asking Right Now.

We optimise your brand's visibility across all four major AI search platforms — each with a different algorithm, different ranking signals and different content requirements.

ChatGPT
OpenAI · Most widely used AI
200M+
weekly active users
3.5B
monthly queries
92%
brand queries answered
#1
most used AI tool

How ChatGPT ranks brands

Authoritative web content it has been trained on
Brand mentions from trusted publications & sources
Structured data and schema markup on your website
Clear, direct answers to common industry questions
Entity recognition — does it "know" your brand exists?
82% of our clients appear in ChatGPT answers within 90 days
Perplexity AI
Real-time web search + AI answers
15M+
monthly active users
+300%
year-on-year growth
Live
real-time web data
High
purchase intent

How Perplexity ranks brands

Live web crawling — your site must be indexable & fast
Recent, high-quality content on your website
Backlinks from trusted sources Perplexity crawls
Citation-worthy content (studies, data, expert opinion)
Clear brand information on multiple web sources
Perplexity users are 2× more likely to make a purchase
Claude AI
Anthropic · Trusted by enterprises
10M+
active users
B2B
enterprise focus
High
trust signals needed
Fast
growing user base

How Claude ranks brands

High-authority, accurate content from credible sources
Brand mentions in reputable industry publications
Factual, well-structured content without fluff
E-E-A-T signals — expertise, authoritativeness, trust
Consistent brand presence across multiple platforms
Claude prioritises brands with strong E-E-A-T signals
Google AI Overviews
Top of every Google results page
8.5B
searches/day
30%+
searches show AI overview
Zero
click positions
Massive
visibility impact

How Google AI Overviews ranks brands

Strong traditional SEO foundation (Google still uses this)
FAQ schema and structured data on all key pages
Comprehensive, answer-first content formats
High domain authority and quality backlink profile
YMYL and E-E-A-T compliant content throughout site
Appearing in AI Overviews = top of 30%+ of all Google searches
Our GEO Methodology

Exactly How We Get
Your Brand Into AI Answers.

01

AI Visibility Audit

We test your brand across ChatGPT, Perplexity, Claude and Google AI Overviews — documenting exactly where you appear, where you don't and what your competitors are saying about your industry.

Brand mention auditCompetitor AI analysisGap identification
02

Entity & Intent Mapping

We map every question your customers ask AI about your industry — then identify the entities, topics and signals AI models associate with authority in your niche.

Question mappingEntity researchIntent analysis
03

Answer-First Content Creation

We create or restructure your content so AI models can extract it as authoritative answers. This includes FAQ-style pages, structured definitions, comparison content and expert guides — all written to be cited by AI.

GEO-optimised contentFAQ pagesExpert guides
04

Structured Data & Schema Markup

We implement FAQ schema, HowTo schema, Organisation schema and knowledge graph signals — making your content machine-readable and preferred by AI systems when formulating answers.

Schema markupKnowledge graphStructured data
05

Authority & Citation Building

AI models only recommend brands they "trust." We build your digital footprint through editorial backlinks, brand mentions in trusted publications, social proof signals and knowledge graph entries.

Editorial linksBrand mentionsKnowledge graph
06

Monthly GEO Monitoring & Reporting

We test your AI visibility monthly across all four platforms, track new mentions, report on progress and adjust strategy based on what's working — sending a clear monthly report with every result.

Monthly testingProgress reportingStrategy iteration
Ranking Signal GEO (AI) SEO (Google)
High-quality content✓ Critical✓ Critical
Backlinks & authority✓ Important✓ Critical
Schema & structured data✓ Critical~ Helpful
FAQ & answer-first format✓ Critical~ Helpful
E-E-A-T signals✓ Critical✓ Important
Brand mentions (citations)✓ Critical~ Some value
Knowledge graph presence✓ Important~ Helpful
Page speed / Core Web Vitals~ Some value✓ Critical
Keyword density✗ Irrelevant✓ Important
Exact match domains✗ Irrelevant~ Slight boost
Client AI Visibility — Before vs After GEO
% of relevant queries where client brand is mentioned
ChatGPT
BeforeAfter
PPerplexity
BeforeAfter
CClaude AI
BeforeAfter
GAI Overviews
BeforeAfter
GEO Services

Everything Included
in Our GEO Programme.

01 — Foundation
🔬
AI Visibility Audit
Full audit of your brand across ChatGPT, Perplexity, Claude and Google AI Overviews — showing exactly where you appear and where competitors are beating you.
4 platform auditCompetitor analysisGap report
Delivered in week 1 of every campaign
02
🗺️
Entity & Intent Research
Mapping every question your customers ask AI in your industry — then identifying the exact entities, topics and signals AI models use to recommend brands in your niche.
Question mappingEntity researchTopic clusters
300+ queries mapped per campaign
03
✍️
Answer-First Content
Creating and restructuring content so AI systems can extract it as authoritative answers — FAQ pages, expert guides, comparison content and definitions written to be cited by AI.
GEO contentFAQ pagesExpert guides
4–8 content pieces per month
04
⚙️
Structured Data & Schema
FAQ schema, HowTo schema, Organisation schema and knowledge graph signals — making your site machine-readable and the preferred data source for AI systems.
FAQ schemaKnowledge graphJSON-LD
Full schema audit + implementation
05
🔗
Authority & Citation Building
Building your digital footprint through editorial backlinks, brand mentions in trusted publications and social proof signals — the trust signals AI models rely on when recommending brands.
Editorial linksBrand mentionsDigital PR
5–10 citation sources per month
06
📊
GEO Monitoring & Reporting
Monthly testing across all four AI platforms, tracking new brand mentions, visibility scores and competitive position — with a plain-English report showing every result.
Monthly testing4-platform reportStrategy calls
Monthly report + strategy call
GEO vs SEO

You Need Both.
Here's Why.

Generative Engine Optimisation
GEO — AI Search
🤖Targets ChatGPT, Perplexity, Claude & Google AI Overviews
🎯Optimises for AI to recommend your brand in conversational responses
📝Answer-first content, schema markup, entity signals
🏆High-intent traffic — users ready to buy after AI recommendation
Results visible within 60–90 days of optimisation
📈Growing rapidly — 40%+ of searches now go to AI
Most agencies don't offer GEO. This is your competitive advantage.
Search Engine Optimisation
SEO — Google Search
🔍Targets Google, Bing, Yahoo and Yandex results pages
🎯Optimises for your website to rank in the top 10 results
📝Technical SEO, keywords, backlinks, page speed
🏆High volume — billions of traditional searches still daily
Results typically take 3–6 months to compound
📈Still dominant but AI is rapidly taking market share
Traditional SEO is still essential — especially while AI search matures.

The winning strategy: SEO + GEO together

Brands running both SEO and GEO see 3× faster growth than single-channel campaigns. Strong traditional SEO actually strengthens GEO performance — and vice versa. Rubilian is one of the only UK agencies offering both under one roof.

Client Results

Brands We've Made
AI-Recommended.

GEO Case Study
Qardus
Ethical Fintech — Islamic business loans, UK
Top 3
ChatGPT visibility
+75%
Organic traffic
#2
Google ranking
90d
To first AI mention

Ask ChatGPT "best ethical business loans UK" — Qardus appears in the top recommendations within 90 days of our GEO programme. Their competitors don't appear at all.

GEO + SEO Case Study
Tap.Global
Cryptocurrency App — UK
+100%
Organic traffic
AI cited
In crypto queries
+336%
SEO-driven clicks
8 mo
To full AI visibility

Tap.Global now appears in AI answers for crypto payment queries across ChatGPT and Perplexity — alongside brands with 10× their marketing budget. GEO levelled the playing field.

FAQ

GEO Questions,
Answered.

GEO stands for Generative Engine Optimisation — the practice of optimising your brand so AI tools like ChatGPT, Perplexity, Claude and Google AI Overviews recommend you in their answers. It's what SEO was to Google in 2005 — the next major search revolution, happening right now.
Yes — the ranking signals are different. Traditional SEO focuses on keywords, backlinks and page speed. GEO focuses on entity recognition, answer-first content, schema markup and brand authority signals that AI models trust. Good SEO actually helps GEO, but GEO requires additional specialist optimisation.
Most clients start seeing AI mentions within 60–90 days. Full visibility across all four platforms (ChatGPT, Perplexity, Claude and Google AI Overviews) typically takes 4–6 months. We track and report on every appearance monthly so you can see progress clearly.
Yes — open ChatGPT or Perplexity and ask: "What are the best [your service] companies in [your city/country]?" or "Who are the top [your industry] businesses in the UK?" If your brand doesn't appear, you need GEO. Book a free audit and we'll test 50+ relevant queries for you.
Yes — good SEO rankings don't automatically translate to AI visibility. AI models have their own ranking logic. We've seen businesses ranking #1 on Google that don't appear in AI answers at all — and vice versa. GEO and SEO are complementary but separate disciplines.
For most businesses, ChatGPT has the most users (200M+ weekly), so it's the highest priority. Google AI Overviews appears on 30%+ of all Google searches, so it's the biggest volume opportunity. Perplexity drives the most purchase-intent traffic. We optimise for all four in every campaign.
Free — 50 queries tested
Free GEO Visibility Audit
We'll test your brand across ChatGPT, Perplexity, Claude and Google AI Overviews using 50 real queries your customers are asking — and show you exactly where you appear and where you're missing out.
Get Free GEO Audit →
Your GEO audit tests:
ChatGPT visibility (20 queries)
Perplexity AI visibility (15 queries)
Claude AI visibility (10 queries)
Google AI Overviews (5 queries)
Competitor AI presence report
GEO opportunity roadmap

Be the Brand AI
Recommends — Not
Your Competitor.

Get a free GEO audit — we'll test your brand across ChatGPT, Perplexity, Claude and Google AI Overviews and show you exactly what needs to change.

No contracts · Results in 90 days · Serving UK & USA